Just over four years ago, we made our first investment in Tabby, believing in its potential to transform how people shop and manage their money in the Middle East. Since then, we’ve invested in the company’s Series A, B, C, and D rounds, and have supported them through the NICE instrument. Today, we’re proud to back Tabby once again as they raise $160 million in Series E Pre-IPO funding at a $3.3 billion valuation, making it the most valuable fintech company in MENA.
What started as a simple buy now, pay later (BNPL) solution has evolved into something far bigger. Tabby has redefined financial freedom for millions, introducing products that extend beyond checkout. The recently launched Tabby Card is already one of the region’s most popular financial products, allowing consumers to shop anywhere and pay flexibly. The acquisition of Tweeq, a Saudi digital wallet, signals Tabby’s expansion into digital spending accounts and money management—critical steps in becoming a full-fledged financial services platform.
At its core, Tabby continues to do what it does best: helping consumers take control of their finances while driving business growth for over 40,000 merchants, including Amazon, SHEIN, IKEA, and Adidas. With annualized transaction volumes now surpassing $10 billion, Tabby’s scale and impact are undeniable.
With its home market of Saudi Arabia undergoing a rapid shift toward a cashless economy, Tabby is uniquely positioned to accelerate this transition. The company’s products align with the Kingdom’s Vision 2030 objectives, providing innovative payment solutions that empower consumers and businesses alike. By offering longer-term payment plans, spending accounts, and financial management tools, Tabby is shaping the future of finance in the region.
This latest investment isn’t just about growth—it’s about cementing Tabby’s place as the region’s fintech leader. With a strong focus on profitability, operational excellence, and product innovation, Tabby is gearing up for its biggest milestone yet: an IPO. The Series E round provides the capital and momentum to take that next big step.
Congratulations to Hosam and the entire Tabby team—we can’t wait to see what’s next!