The acquisition of Tweeq by Tabby marks a new era for digital finance in Saudi Arabia, with Tabby well-positioned to lead.
At STV, our mission has always been to back bold entrepreneurs who are redefining industries and creating value at scale. When we invested in Tabby at the Series A stage and in Tweeq during its Seed round, we saw in these companies the potential to transform the financial landscape in Saudi Arabia and the broader MENA region. Today, with Tabby’s acquisition of Tweeq, we are proud to see that vision come to life and to witness the impact of our investments on the region’s Fintech ecosystem.
Tabby and Tweeq have both demonstrated extraordinary progress since our initial investments.
Tabby has evolved into the MENA region’s leading shopping and financial services app, empowering over 14 million users to take control of their spending, earn rewards, and save. Partnering with more than 40,000 global and local brands —including bluechip names like Amazon, IKEA, and Samsung— Tabby has redefined how consumers engage with their finances.
Tweeq, founded in 2020, has quickly established itself as a pioneer in the Saudi Fintech space. As one of the first electronic money institutions licensed by the Saudi Central Bank (SAMA), Tweeq offers a mobile-first spending account that serves as a modern alternative to traditional banking, contributing to the growth of a cashless, digital-first economy.
The acquisition of Tweeq by Tabby is a strategic milestone not just for the companies involved but for the entire Saudi Fintech ecosystem. By integrating Tweeq’s digital wallet and money management tools into its platform, Tabby is set to offer a more holistic suite of financial products beyond Buy Now Pay Later. This move strengthens Tabby’s value proposition, allowing it to better serve its growing customer base and lead the next phase of Fintech innovation in the region, while advancing Saudi Arabia’s vision of becoming a global leader in digital finance.
At STV, we remain committed to supporting visionary founders who are shaping the future. We look forward to the continued success of Tabby and Tweeq as they embark on this next chapter together.