STV’s 2nd AI Fund Bet: Clarity – Bringing Compliant Agentic AI to Customer Service
STV is co-leading a $12m round of Clarity, formerly Anecdote, alongside Prosus Ventures. This marks the second investment from STV’s newly launched AI Fund, backed by Google and designed to support the next generation of AI-native startups from the region.
Companies today sit on more customer data than ever before: support tickets, surveys, online reviews, call transcripts, and social conversations. However, the feedback loop is broken. Customer experience solutions are static and outdated, which means that leadership teams often only learn what’s happening when it’s too late. Despite billions being invested in customer experience, most organizations still lack a clear, actionable picture of what their customers truly need in real-time.
Clarity is rewriting that playbook. Founded by Abed Kasaji (ex-AI PM at Facebook & Careem) and Pavel Kochetkov (ex-AI Research at Cisco & Careem), the company brings together AI agents, customer support automation, and feedback intelligence in one platform. Every interaction, whether it’s a complaint, a review, or a survey, is captured and analyzed to surface what matters most. Instead of anecdotes, teams get clarity: what customers want, what’s going wrong, and how to act on it.
The results speak for themselves. Since launching in 2023, Clarity has achieved near-zero churn and is growing at 20% month-over-month in 2025 alone, earning the trust of customers like OpenAI, Booking.com, Careem, stc, and Grubhub . With teams now in Riyadh, London, and New York, Clarity is one of the few startups that were born out of the region and are scaling across the globe.
We are proud to back Clarity’s vision through our AI Fund, co-leading their $12m round alongside Prosus Ventures. This partnership will help accelerate Clarity’s expansion in the US and strengthen its leadership across the Middle East, enabling customer-obsessed enterprises to truly understand their users.
For us, Abed, Pavel, and the team represent exactly what the AI Fund was created to support: locally grounded, globally ambitious founders building AI-native companies that solve real pain points. We’re excited to join them as they bring more understanding, more action, and more clarity to customer experience. Learn more about them here.