Doubling Down on Calo: Providing Healthy Options In New Markets

We are co-leading a $13m pre-series A investment round in Calo, the direct-to-consumer foodtech company offering personalized meal subscriptions. The investment will further strengthen Calo’s GCC market presence, serve new categories, and explore opportunities for regional and international expansion. 

A year ago, we announced an exciting investment in Calo. We were not only inspired by the founders’ vision and focus on customer experience, but also by their operational and commercial expertise. Calo started with one mission: making healthy easy for busy people. With growing demand for more convenience and healthier alternatives, there was an underserved market need. 

At the time, the company was only operational in Bahrain and had just launched in its second market, Riyadh, with a beta version of their product. Today, they are officially launched in 6 cities across the GCC, having served tens of thousands of customers. The company continues to quadruple their revenues year-over-year while maintaining healthy margins, a sentiment to their unique offering and vertically integrated operations. Calo also continues to improve its offering of personalized daily meals with a rotating menu of over 500 options, catered to different fitness or lifestyle goals, including vegetarian, low carb, and balanced plans. 

Our investment today reiterates our conviction in Calo and the potential in the foodtech space. We are excited to double down on our partnership with Ahmad and Moayed on their mission to make healthy easy. 

Make sure you try them out -  here.